Updating the look of the Curve with a sleekly styled titanium finish, the BlackBerry Curve 8900 for T-Mobile is the thinnest and lightest full-QWERTY BlackBerry smartphone yet. In addition to its stunning good looks–with titanium-colored finish accented by chrome highlights–the Curve 8900 is packed with communication and location features. The built-in Wi-Fi (802.11 b/g) supports both voice and data, making it easier to stay connected to family, friends and colleagues using T-Mobile’s Unlimited HotSpot Calling service, while the built-in GPS supports location-based services including turn-by-turn navigation.

With its stunning titanium-colored finish and chrome highlights, the sleek and slender design of the BlackBerry Curve 8900 smartphone dresses it for any occasion (see larger image). Check out the Curve 8900 101 video demo.

And, of course, you’ll enjoy all the communication and connectivity features you’ve come to expect from a Blackberry phone–including email served up by the BlackBerry Internet Service and a full menu of messaging options (SMS, MMS, and IM). The handset’s advanced multimedia capabilities include a 3.2-megapixel camera with image stabilization, digital zoom, flash and the ability to record video and play video. Other features include a hot-swappable MicroSD/SDHC memory card slot (for cards up to 16 GB; 256 MB card included), Bluetooth for handsfree communication and stereo music streaming, multi-format digital audio player, unlimited any-network calling to any 5 people with a myFaves plan, and up to 5.5 hours of talk time.

T-Mobile Service Options
With T-Mobile HotSpot Enabled service, you’ll effortlessly transition between Wi-Fi calling and T-Mobile’s wireless network while you talk. You can get unlimited nationwide calls over Wi-Fi–at home via your wireless router or at any U.S. T-Mobile HotSpot. You can also use the HotSpot Enabled service via most open, or unsecured, wireless routers, as well as any secured wireless router for which you have access to the password from the owner. This phone is compatible with the 802.11b/g Wi-Fi standard as well as the following Wi-Fi Alliance certifications: WPA/WPA2 Personal and Enterprise, WMM, WMM Power Save, Wi-Fi Protected Setup. Whenever you’re not using a Wi-Fi network, the Curve works just like a regular mobile phone, using your Whenever Minutes under your T-Mobile voice plan.

Additionally, this mobile phone operates on GSM 850/900/1800/1900 networks and can handle high-speed data connectivity via T-Mobile’s EDGE network (which stands for “Enhanced Data Rates for Global Evolution”). As a quad-band world phone, this phone supports international roaming, extending the ability to stay connected while traveling abroad. This high-speed, mobile data and Internet access technology is fast enough to support a wide range of advanced data services (with average data speeds between 75-135Kbps), including full picture and video messaging, high-speed color Internet access, and email on the go.

This phone also includes compatibility with T-Mobile’s myFaves service, which allows you to call up to five of your most common contacts–on any network, even landlines–without using any of your minutes. Learn more about myFaves from T-Mobile.

Download cool new games, HiFi Ringers (real songs by today’s hottest artists), MegaTones (instrumental versions of songs), and wallpapers quickly, as well as stay connected via the Web, instant messaging, and email.

The Curve 8900 includes Wi-Fi connectivity, Bluetooth stereo music streaming, GPS navigation capabilities, MicroSD expansion to 16 GB, and more (see larger image).

Staying Connected
With BlackBerry’s push email technology, your email will find you without having to initiate a connection. BlackBerry devices are designed to remain on and continuously connected to the wireless network, notifying you as new email arrives. In addition to the text, you can also receive and view attachments in a wide range of popular file formats, including Microsoft Office, Corel WordPerfect, and Adobe PDF.

Browse the web with the integrated, full-featured browser, which quickly and efficiently displays HTML pages as well as enables you to set up RSS feeds to stay connected to up-to-the-minute news and blog posts. And keep up with your contacts using a variety of instant message (IM) networks, including the integrated Blackberry Messenger as well as downloadable clients for Google Talk, Yahoo! Messenger, and Lotus Sametime.

For corporate users, the Curve delivers all the enterprise email and messaging capabilities you’ve come to expect. It’s supported on BlackBerry Internet Service, giving you access to up to 10 work or personal email accounts (including most popular ISP email accounts), as well as BlackBerry Enterprise Server, enabling advanced security and IT administration within IBM Lotus Domino, Microsoft Exchange and Novell GroupWise environments.

Phone Features
With a refined design, the BlackBerry Curve 8900 smartphone supports both your professional and personal mobile communication needs to help you enjoy a more organized, balanced life. In addition to a sleek, stylish design, the powerful new smartphone includes a large, vivid display–the highest resolution available on a BlackBerry smartphone–as well as a 512 MHz next-generation processor for fast and responsive performance.

The striking 2.4-inch, 480 x 360-pixel display (65K colors) serves up crisp images, text and maps so information is easier to read, even when you’re on the go. It also includes a light-sensing feature that automatically adjusts backlighting for indoor, outdoor and dark environments. Like other Curve models, the Curve 8900 includes a trackball navigation system located on the top of the QWERTY keypad, and it features an integrated spell checker with a customizable dictionary to help maintain accuracy.

You can snap vivid photos as well as video clips using the 3.2-megapixel camera on the back of the Curve, which also features a 2x digital zoom, auto focus, image stabilization, and a flash. Transfer pictures and videos between your smartphone and your desktop computer easily using the USB cable that comes with the smartphone, or via Bluetooth technology.

You can also capture video clips on the go, with two resolution choices–480 x 352 pixels for saving to your PC and 176 x 144 pixels for sending via MMS messaging. In addition to recording videos, the Curve 8900 also supports mobile video streaming as well as videos saved from your PC. It’s compatible with DivX, XviD (MPEG4 Advance Simple Profile), H.263, and WMV3 formats.

Listen to your favorite music using the included stereo headset, or use an optional wireless headphone thanks to the Curve’s support for the Bluetooth stereo audio profile (A2DP/AVRCP). The Curve is compatible with a wide variety of file formats (.3gp, WAV, MIDI, AMR-NB, G711u/A, GSM610, PCM, MP3, AAC/AAC+/eAAC+, WMA9/10 Standard/Pro) and dedicated volume controls are conveniently located on the side of the handset.

Handsfree communication is easy thanks to the integrated speakerphone. This phone also provides Bluetooth wireless connectivity (version 2.0 + EDR), and includes profiles for communication headset, handsfree car kits, and file transfer. You can connect your laptop (either via Bluetooth or wired USB) and enjoy dial-up networking–surf the Internet, send email, and access files from a server.

With the Voice-Activated Dialing (VAD) feature, you can initiate a call just by telling the Curve who to call from your contact list–either via the integrated speakerphone or using an optional Bluetooth wireless headset. Other advanced phone features include advanced sound technology that cancels out background noise and echo, dedicated volume and mute keys, and the ability to customize the Curve with polyphonic and MP3 ringtones.

Capture high-resolution photos and videos with the 3.2-megapixel camera on the back.

The BlackBerry Browser on the Curve 8900 is designed to make on-the-go Internet browsing fast and fun–you can even start a search right from the home page. Navigate sites and zoom in on content using a trackball-controlled pointer, set bookmarks and view your history. Plus, the BlackBerry Browser works with a host of other applications to make things like online purchasing and tracking information on your favorite pages easier.

The easier a map is to read, the easier it is to follow. Together with BlackBerry Maps, the crisp, colorful screen of the Curve 8900 is designed to make it easier to find the location of businesses, restaurants, concert venues, parks and more by allowing you to check maps and get driving directions quickly and conveniently. When you’re connected to the network, you can even launch maps from your address book. BlackBerry Maps is also designed to help make trips easier by providing route options like fastest or shortest and displaying directions visually along with text-based turn-by-turn instructions.

Whether your instant messaging (IM) account is with Yahoo! Messenger, Google Talk, AOL Instant Messenger, ICQ or Windows Live Messenger, you can bring your IM community wherever life takes you. Like the desktop versions, these programs offer features like avatars and emoticons. And, because BlackBerry applications work together, you can also start an IM chat from your address book, call or email an IM contact while chatting or even check your calendar right from a chat.

Other features include:

• Easily synch with Microsoft Outlook: Stay in synch with your Contacts, Calendar, and Tasks in Microsoft Outlook
• Edit Microsoft Word, Excel and PowerPoint files: Just download attachments and start typing. You’ll enjoy many of the same features you do on your computer–copy and paste, font size and color, even bullets and numbering and more.
• Remote Search: If you prefer not to carry all your email on your Curve 8900 smartphone, Remote Search can be used to find emails that are still stored on your BlackBerry Enterprise Server using name, subject and other options to narrow the field.
• BlackBerry Media Sync: Sync your desktop iTunes music files with your BlackBerry smartphone.
• Free/Busy Lookup: View your colleagues’ calendars to see who’s available at what time right from your BlackBerry smartphone.
• RSS (Really Simple Syndication) feeds support: With RSS, you don’t need to check important websites for updates, new content can be pushed to you automatically.
• Send and receive text and picture messages (SMS and MMS)
• Bluetooth version 2.0 + EDR with the following profiles: A2DP (stereo music streaming), AVRC (remote control), HFP (hands-free car kits), HSP (communication headsets), DUN (dial-up networking), FTP (file transfer), PBA (transfer contacts)

Vital Statistics
The Blackberry Curve 8900 weighs 3.9 ounces and measures 2.4 x 4.3 x 0.5 inches. Its 1400 mAh lithium-ion battery is rated at up to 5.5 hours of talk time, and up to 360 hours (15 days) of standby time. It runs on the 850/900/1800/1900 MHz GSM/GPRS/EDGE frequencies.

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Bluetooth advertising is becoming more and more popular and fast becoming the most cost effective way of getting the message out. Companies around the world, including a number of major multi nationals, are investing their budget in proximity marketing.

However beaming adverts to prospective customers is only one use for these boxes. These are now being used for a number of other purposes

Recruitment

In the UK, the army and RAF careers are using bluetooth to get the message to their potential recruits. They target an age range that have the best chance of having bluetooth enabled and have huge success rates with it, sending GIF’s to entice people into careers offices.

Police

Major UK police forces are harnessing the power of proximity to get serious messages across. From securing valuables out of sight in cars to serious missing person cases, bluetooth ads can get a message to many people in targeted area very quickly. A box located at the site of an incident can appeal for witnesses and people who come to the same spot again can be contacted straight away.

Councils

Local councils get public service messages to people, again with ease and for no cost. Litter campaigns, clean up after your dog or recycling advice can be sent quickly to peoples phones and get a message out so much quicker than conventional methods.

The world is waking up to the hundreds of uses for proximity advertising. What started off as a simple way to get an advertising point across could end up saving someones life. Whilst their is always a market for these to beam adverts, its clear that soon bluetooth will be used in many diverse ways to maximise its potential.

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Proximity marketing, also known as Bluetooth marketing, is a new trend in mobile marketing. This new marketing method enables an advertiser to establish a connection with Bluetooth enabled phones located within 20 meters of a designated hotspot. Since 2006, proximity marketing has turned out to be a highly efficient free advertising method, reaching millions of customers with incredible ease. At proxiblaster.com you can purchase proximity marketing software and receive maximum feedback for a minimum initial investment. With our Bluetooth broadcasting software you won’t have to pay any hidden costs or annual fees.

A marketing campaign is successful only when it is able to reach a large number of people. Marketing methods are meant to attract target consumers and inform them about your products and services. Traditional marketing techniques are not only difficult to elaborate but also very expensive. Just think about the costs of a TV advertisement or promotional banners. And you won’t even have the certainty that the message has been received by your targeted audience. Proximity marketing software is an easy way to make sure your potential clients have received your message. At proxiblaster.com you can purchase Bluetooth broadcasting software that’s easy to install and use.

So how does proximity marketing software actually work? The purpose of any Bluetooth broadcasting software is to deliver media files to the potential customers’ mobile devices. The software automatically sends out media files to all of the Bluetooth enabled devices within a range of approximately 10 meters. Receivers will be asked for permission to view the media on their mobile phone screen. If the potential customer accepts, the Bluetooth media file transfer will begin. The transfer is absolutely free – customers won’t have to pay anything to view it and the advertiser won’t pay any additional fees after purchasing the proximity marketing software. If the user refuses to view the advertisement, the message will disappear from the mobile phone’s screen.

Proximity marketing can turn out to be more efficient than you’ve imagined. Users that receive the media are generally pretty interested to know what it’s about. Therefore, your message will reach more than 90% of your targeted audience. That’s a lot more than you can account for other marketing methods. Furthermore, the costs for this type of advertising are incredibly low. At proxiblaster.com you’ll only have to purchase the Bluetooth broadcasting software and will never have to pay for any additional fees.

Making your business a success is all about intelligent marketing. You don’t necessarily have to spend a lot of money in order to broadcast your message to a large number of people. By using proximity marketing software you will be able to send a media file containing your advertisement to any number of people within a 10 meter range. Proxiblaster.com is where you’ll find Bluetooth broadcasting software at a very convenient price.

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MPro Care is the first two-way mobile diabetes solution that provides automated reminders and accepts readings using standard mobile phones on all major U.S. service providers. mPro Care was developed to help improve patient medication and treatment compliance for improved health care outcomes and reduced cost of care for patients with chronic conditions such as diabetes, coronary artery disease and hypertension, asthma and obesity.

“We’re very excited about this whole mobile healthcare division, and we’ve partnered with content providers and complementary platform providers to create this mobile command center platform,” said Alan Stern, CMO of Gold Mobile, Clark, NJ. “We’re trying to create solutions that can be implemented in multiple locations, from doctors’ offices and hospitals to call centers and medical labs.

“This platform provides a rapid notification alert system with lots of capabilities for patients and their families, physicians and local authorities such as appointment confirmations and SMS reminders 24 hours before so you don’t have to have a nurse make these phone calls,” he said. “This allows them to send and receive text messages from a Web-based console to a cell phone and handle multiple calls simultaneously.

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“We created categories that can be customized based on whatever the hospital’s needs are.”

…

“We’re in the process of demonstrating this to a dozen-plus hospitals, and some are about to adopt it, while others are in the early stages.”

…

There are currently over 23 million diabetics in the U.S., about 8 percent of the total population, with approximately 2 million new diabetics diagnosed each year.

…

Medication compliance, proper nutrition and exercise are major factors in diabetes management, and mPro Care sends custom-tailored medication reminders, motivational and behavioral trigger messages and condition-reading requests to patients’ mobile phones via SMS.

It will be great when we see this applied in hospitals, as I truly think such services can improve the quality of life of people with such diseases. I hope we will soon see more such services surfacing, because they are excellent examples of how the mobile technology can be put to good use and help us protect our lives and health.

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• Allows you to use almost any Bluetooth headset with non-Bluetooth cell phone
• Works with any cellular phone fitted with industry standard 2.5mm headset jack
• Provides up to 8 hours talk time; 240 hours standby time
• Supports voice dialing
• Simple LED interface
• Plugs into any 2.5mm headset jack (not just cell phones)
• Answer/end calls via headset
• Talk up to 33 feet from the phone

Bluetooth headset and cell phone NOT included.

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• Convenient wireless headset that gives you the freedom you need for a modern lifestyle
• Comfortable, compact headset can be paired up instantly with your Bluetooth mobile phone
• Start enjoying life hands-free with this headset
• Snug fit in either ear
• Answer/end call
• Up to 6-hours talk time and up to 110 hours standby
• Multi-colored LEDs for status on Bluetooth, battery and charging
• Weighs only 0.56 ounces (16 g)
• Bluetooth version 1.2 supporting headset and hands-free profile

This high-quality item has been factory refurbished. Please click on the icon above for more information on quality factory-reconditioned merchandise.

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* How long has your company been doing what you guys do? Give us a bit of background.

Cytech Ltd, started off as a technology provider for the mobile marketing field back in 2001, by building mainly sms marketing tools for bulk sms, and interactive sms services. Based on that very positive experience and success – mainly in the greek market – we decided to invest in bluetooth marketing by purchasing a share in a bright startup company then called Bluebird. Bluebird later evolved into Bluevibe, the company that develops the synonymous proximity marketing product for us.

I am quite pleased to say we identified the potential in the mobile marketing field very early on, and we are very happy with our choice! (laughs) At the time we invested in Bluevibe, it was the only proximity marketing platform built in Greece, and one of the very few worldwide. Since then, we have concentrated on constantly pushing our product one step ahead of the competition, in order to be able to cope with marketing giants from around the world developing their own solution. Today our system is the only system in the world that can offer free web access via Bluetooth wherever a Bluevibe Hotspot is covering the area.

* In your experience, do you think people are still afraid of using Bluetooth? – Is that any different in Greece than abroad?

I am not sure if the word “afraid” is the right one but it is definitely right that most of the people are circumspect about accepting files over Bluetooth. The main reason is that they have heard that viruses can infect their mobile phones and they are coming from Bluetooth. This is something common all over the world. From my point of view there is only one solution and this is trust. When a well known brand runs a mobile marketing campaign and makes it visible to the people, they tend to trust it. According to our experience if the brand informs people about the proximity marketing event the penetration rate doubles. So there are hesitations about accepting mobile content over bluetooth but there is always a way to overcome them.

* You’ve run a couple of very interesting campaigns lately in Greece.. Do you see the market opening up?

Indeed, we have run a number of different campaigns, in expositions like Thessaloniki International Expo (Helexpo) or Taxi Show and DTE-Comdex, in events like the Dont Drink and Drive campaign we are currently running, and of course at the Athens International Airport. We are in the proximity marketing field for about 4 years and we know that you have to be patient. We see that marketing agencies adopt this medium day by day and that in the next years will be part of their tool set. In the beginning we had great difficulties to make marketers understand the role of this new medium at the whole marketing landscape. Now we receive daily phone calls and emails all over the world asking about Bluevibe. They know the basic features and want to know more about centralized management, web access over Bluetooth etc.

* What is your favourite mobile marketing campaign / proximity marketing campaign, from any that you might have seen?

I have read a great number of campaigns all over the world and many of them were very successful. But I have to say I am biased. My favourite campaign is the one we are currently run with Johnnie Walker. I like it because it is in combination with other marketing activities, field promotion, internet marketing and because the mobile application we send is very useful. It is not easy to run such a campaign as the events take place at squares where there is no electricity or network coverage and sometimes you have to overcome issues like bad weather etc. I will come back if you want with numbers when this campaign is over.

* How do you see proximity marketing in the economic crisis?

I think that proximity marketing and mobile marketing in general will benefit from this crisis. No one can say for sure, but my thinking is that these types of marketing media are relatively cheaper that the legacy ones like press or radio. Marketeers are trying to find new media to use, cheaper that the ones already have because the marketing budgets are lowering. We ll see about that in the next months but I have to say that the demand for Bluevibe is greater than one year ago.

* Do your customers prefer opt-in campaigns, or opt-out?

As you understand opt-out campaigns are easier. There is no need for acceptance and there is no need for special mechanisms to manage the opt-in lists. So, in the beginning, customers try this type of campaigns. They soon understand that even if the numbers are good they tend to lower as people get used to proximity marketing. During the first campaigns we run, people accepted to receive mobile content, most of time because of curiosity. They didn’t know what exactly this bluetooth message is and they wanted to see. Now most of the people and mainly young ones, are accustomed to the whole procedure and they want to receive only valuable information. They dont want to be disturbed and as proximity marketing events are more frequent, they want to know what they will receive before the click on OK button. I am sure that opt-in is the magical word for the next year and we, as technology providers, are obliged to provide the appropriate technology to support it.

* How do you avoid being thought of as SPAM?

This is one of the first things we tell our customers. It is crucial to inform people about the proximity marketing event so they are not annoyed. In addition, Bluevibe platform has a number of features to ensure that the person who says no will not be receive anything in the future. But I think the final and more antispam policy is the Bluevibe mobile application. One of the most advanced components of the platform is the interactivity. Bluevibe mobile application is installed at the user’s phone and it is s/he that begins the interaction with the system. There is no need to send him/her nothing and on the other hand s/he has access to rich content like multimedia, internet websites, facebook, wikipedia etc. Finally, in order to void being thought of as a spammer you have to:

o inform people,
o give them the right to opt-out easily
o and, if the application permits it, provide interactive services.

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This class 2 Bluetooth Dongle enables computers to communicate with any Bluetooth peripherals such as computers, PDAs, mobile phones, printers, etc. wirelessly. The compact and lightweight design makes this Bluetooth USB dongle a perfect travel companion.

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FRANKFURT and SUNNYVALE, Calif., March 31 /PRNewswire/ — GoldSpot Media Inc., a leader in mobile interactive advertising solutions, and Solid Ground Communications GmbH, a leader in mobile proximity marketing services in Central Europe, launched the first of its kind interactive mobile movie trailer for Universal Pictures’ release of “Fast & Furious” in Germany. Interactive trailers for this blockbuster movie are available for download free-of-charge to Bluetooth enabled mobile phones at select cinemas and other public locations throughout Germany. The interactive trailers offer the mobile viewer a one-click access to “Fast and Furious” sweepstakes contest and allows them to purchase movie tickets for upcoming screenings of the film in select cinema chains in Germany. The interactive trailers are created using GoldSpot Media’s miSpot(R) interactive advertising technology and delivered via Solid Ground’s b-LAN(R) Bluetooth cinema network.

“GoldSpot Media’s innovative mobile ad technology brings a whole new level of audience engagement to our trailer promotional marketing program and is expected to drive even more impulse ticket sales and brand engagement among our target audience,” said Niels Oeft, Promotions Manager, Universal Pictures International Germany. “This is extremely beneficial to the entire mobile content ecosystem – from Universal, to the cinema distribution chains, down to the mobile payment solution providers.”

“GoldSpot Media is excited to help Universal Pictures Germany pioneer a unique, interactive movie trailer experience and add new dimensions to the Universal brand uplift through audience engagement and one-click cinema ticket purchase,” said Srini Dharmaji, CEO, GoldSpot Media. “Enhancing Solid Ground’s mobile proximity marketing services with our interactive advertising technology creates a compelling business model for marketers to cost effectively interact with their target audience on mobile.”

“Through GoldSpot Media’s technology we are able to drive consumer interaction within movie trailers transmitted through Bluetooth. This offers a complete range of new ways to drive transactions straight at the point of sale,” said Dr. Wilhelm Bielert, Managing Partner, Solid Ground Communications GmbH.

About GoldSpot Media

GoldSpot Media offers the industry’s first end-to-end interactive advertising solution for all mobile channels, devices, inventory owners and applications. Its unique solution powers profitable new advertising revenue models for the entire mobile content value chain by delivering highly targeted, interactive ads in real-time based on demographics, behavioral patterns, device type, context and location. The privately held company is headquartered in Sunnyvale, Calif. with R&D centers in New Jersey, USA and Bangalore, India and sales offices in Europe.

For more information, please contact us at info@goldspotmedia.com or visit http://www.goldspotmedia.com/

About Solid Ground

As a core business unit of the Solid Ground – Group, Solid Ground Communications develops, customizes and operates complex, interactive Proximity Marketing (Bluetooth, WiFi, RFID) and Mobile Internet solutions. Being a turnkey solutions provider and using state of the art proven technology, the company is able to offer customer target group specific Mobile Solutions at outstanding quality levels. Typically, Solid Ground Communications services do include the graphical user interface, the technical development & deployment and the ongoing operations. Solid Ground Communication has offices in Germany (Berlin, Hamburg), Malaysia, Switzerland and USA.

For further information please contact us at info@solidground.de or visit http://www.solidground.de/ .

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